FLAME (Financial Literacy Agenda for Mass Empowerment) is an IIFL initiative to promote financial literacy amongst the masses in order to make them an integral part of India's spectacular growth story.

In an era of accelerating GDP and rising per capita growth, financial literacy has become more critical than ever before such that we all reap the tangible benefits of the nation's economic prosperity. Financial inclusion has been quite high on the governmental agenda, given its emphasis on widening the Banking & Financial services network across the country. IIFL's FLAME initiative stands committed to complement this effort by helping common people gain financial growth and security though better awareness and education on the variety of financial products while avoiding the lure of and loss from unrealistic claims made by unscrupulous agents and ponzi schemes.

Our objective is to light a FLAME, as the name suggests, which will set ablaze a chain of FLAMEs across the country. The new-found light of knowledge will undoubtedly dispel the dark clouds of financial illiteracy and ensure the bright sunshine of financial growth and prosperity

This portal is but one of the various IIFL initiatives that would be part of FLAME.

Setting the agenda for financial literacy
Mr. Nirmal Jain, Chairman, India Infoline Ltd.
Financial Literacy: What, why and for whom?
Dr. K. C. Chakrabarty, Deputy Governor, RBI
Financial Literacy is the need of the hour
Mr. Deepak Parekh, Chairman, HDFC


FLAME Now in Sri Lanka

"FLAME brought out by IIFL India has benefited the Indian Investors tremendously by educating and imparting financial literacy to them. Now in turn, IIFL Ceylon has brought out FLAME for the benefit of the Sri Lankan investors customized to the financial climate prevailing in the Island nation."

Ms. Priyani Ratna-Gopal - Country Head, IIFL Capital

IIFL Ceylon launches “108 Mantras for Financial Success”

In line with the policies of IIFL India, their parent company, IIFL Ceylon also strives hard to provide the Sri Lankan people from all walks of life with simple but factual information on financial concepts and processes so that they can make the right and informed decisions to further their financial prosperity.

In pursuance of their above noble mission, IIFL Ceylon launched “108 Mantras for financial success” customized to the financial and cultural climate of Sri Lanka at the opening ceremony of the 2013 Investment Day organized by the Securities and Exchange Commission of Sri Lanka on 6th of July, 2013. 

This book is available in English, Sinhala and Tamil and would definitely play an important role in guiding the people of the Island nation to safe guard their hard earned money and lead a  financially secured life.

Dr. Nalaka Godahewa - Chairman, Securities and Exchange Commission of Sri Lanka lighting the lamp with Mr. Krishan Balendra - Chairman, Colombo Stock Exchange and Ms. Priyani Ratna-Gopal - Country Head, IIFL Capital Chief Guest Mr. Basil Rajapaksa, Minister of Economic Development at the launch with Mr. Thartius S. Fernando, COO - IIFL Ceylon, Mr. Sujeewa Rajapakse, Commission Member - SEC, Mr. Ajit Nivard Cabraal, Governor of the Central Bank, Dr. Nalaka Godahewa, Chairman - SEC and Ms. Priyani Ratna-Gopal, Country-Head - IIFL Ceylon.
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